Yuh

Yuh's pricing is unusually easy to read, which is itself worth something. Everything structural is free: the Swiss IBAN, account management, custody, the joint account, the teen account, the physical and virtual Debit Mastercard, contactless and mobile payments, and customer support. There is no account fee, no platform fee and no published inactivity fee.

Trading is charged as a straight percentage with a volume ladder:

The published footnote confines this schedule to shares, ETFs (including ETPs) and Themes; Swiss stamp duty, government levies and third-party costs such as a fund's TER are added on top. Digital assets cost 1% per trade. Recurring buy orders on eligible ETFs are free, which is the single best line in the price list — a monthly ETF plan pays nothing but stamp duty until you sell.

The line that costs most money, though, is currency exchange at 0.95% above the interbank rate. Work the arithmetic on a typical cross-border trade: buying CHF 5,000 of a US-listed share costs CHF 25 in commission and roughly CHF 47.50 in conversion, and selling converts back at the same markup. The FX cost is therefore close to twice the commission on a round trip. For a Swiss investor whose portfolio is mostly US or global, this is the number that decides whether Yuh is cheap or expensive.

Elsewhere: ATM withdrawals give one free per calendar week in Switzerland, then CHF 1.90, and cost CHF 4.90 abroad. Pillar 3a is 0.50% per year all-in. An eTax statement costs CHF 25 for Swiss residents, while withholding-tax statements, annual statements and performance reports are free. A replacement physical card is CHF 20.

The structure matters here more than at most brokers, because Yuh Ltd is not a bank. Yuh Ltd is a Swiss company registered as CHE-116.310.079 at Chemin de la Crétaux 33, 1196 Gland, and its own FAQ states plainly that "all the banking and financial services offered through the Yuh app are provided by Swissquote Bank Ltd", which is authorised and supervised by FINMA. Your account, your cash and your securities sit with a licensed Swiss bank; Yuh is the interface and the brand.

Ownership has changed. Yuh launched in 2021 as a joint venture between Swissquote and PostFinance. In July 2025 Swissquote acquired PostFinance's stake, so Yuh is now wholly inside the Swissquote group. Swissquote Group Holding is listed on the SIX Swiss Exchange under the ticker SQN, which brings audited accounts, half-year reporting and continuous market scrutiny — a stronger transparency signal than a privately held app would offer.

The protection detail people miss: esisuisse deposit insurance covers CHF 100,000 per client and bank, and Yuh's own pricing page spells out that because Yuh is not an independent bank, "the two entities are considered one". If you hold both a Yuh account and a Swissquote account, you get CHF 100,000 in total, not CHF 200,000. Anyone deliberately spreading cash across Swiss institutions for deposit-protection reasons needs to treat Yuh and Swissquote as a single counterparty.

Securities are a separate matter and better protected: under Swiss law, book-entry securities held in custody are segregated client assets and are removed from the bankruptcy estate rather than compensated from a capped fund. Digital assets are held as real coins on Swissquote's SQX exchange rather than as CFDs, which is a meaningful distinction from app-based competitors that only give synthetic exposure. None of this eliminates market risk, and none of it makes the account guaranteed safe.

Yuh is app-only in the strictest sense. There is an iOS app and an Android app, and that is the whole platform — no web trading interface, no desktop client, no API, no third-party integration. You cannot review your portfolio on a laptop, cannot export a workspace, cannot place a conditional order from a browser. For a product designed around a phone this is a deliberate choice, and for the intended audience it is mostly fine; for anyone used to a desktop broker it is a hard constraint that no amount of app polish compensates for.

What the app does contain is unusually well integrated. One login gives you payments and a Swiss IBAN, TWINT and eBill, a Debit Mastercard, a 13-currency account (CHF, USD, EUR, GBP, JPY, AUD, CAD, SEK, HKD, NOK, DKK, AED, SGD), automatic saving projects, investing, digital assets, and a pillar 3a wrapper — plus a joint account and a teen account for the under-18s. There is also Swissqoin, a Yuh loyalty token that occupies its own slot in the app's navigation; treat it as a rewards mechanic rather than an investment thesis.

Trading itself is deliberately reduced. You choose an instrument, specify an amount in francs rather than a share count, and confirm. Fractional trading works down to CHF 10 on any available product, so a share priced in the thousands is still reachable. Recurring auto-investments let you commit a fixed monthly amount to a chosen product, which is where the free ETF buy orders pay off.

Order execution follows market hours: SIX from 9 a.m. to 5.30 p.m., US equities from 3.30 p.m. to 10 p.m. Swiss time, and digital assets 24/7. Orders placed outside those windows queue for the open. There is no depth of book, no advanced order type documentation, and no demo account — the only way to see the app properly is to open a real one, which at least takes minutes rather than days.

Yuh's investment shelf is short by design. The app describes its range as shares, ETFs, Themes, digital assets and bonds, with the company stating openly that it "doesn't offer complex or speculative products".

• Shares from major markets — NASDAQ, NYSE, SIX and others — priced in CHF, EUR and USD, tradable in fractions from CHF 10
• ETFs, including a curated list eligible for free recurring buy orders, with accumulating share classes available so dividends reinvest automatically
• Themes, hand-assembled baskets around a sector or trend, charged on the same commission schedule as shares
• Digital assets — real coins, not CFDs, listed on Swissquote's SQX exchange with Coinbase and Bitstamp as additional liquidity venues, at 1% per trade with free custody
• Bonds, listed on the invest page as an available asset class

What is not there: no listed options, no futures, no spot forex trading, no CFDs, no margin, no mutual funds, no structured products and no warrants. There is no short selling and no leverage of any kind. This is a long-only, cash-account product.

Yuh does not publish instrument counts, exchange counts or a public list of tradable securities, so the practical answer to "is my stock available?" is to look inside the app. The curation is real: this is a hand-picked shelf rather than a full exchange feed, and investors with specific small-cap or non-headline European positions in mind should verify availability before switching.

One structural consequence deserves flagging. Because there is no facility to hold a security in its native currency without also holding that currency, and because the app defaults to francs, a Swiss investor buying US shares will typically pay the 0.95% conversion on the way in and again on the way out. Holding balances in the app's USD currency pocket is the way to avoid double conversion on repeat purchases.

Onboarding is the standout. The account is opened entirely in the app, with in-app identification, and you end up with a Swiss IBAN and a Debit Mastercard on the way. Swiss residents face no minimum deposit. Residents of Austria or Liechtenstein can open a Yuh account but must make an initial deposit of at least EUR/CHF 500 to finalise it. Nobody else can at present: Yuh's list of authorised countries of residence, dated August 2026, names only Switzerland, Austria and Liechtenstein, and onboarding for residents of any other country, Germany, France and Italy included, is currently on hold.

Money movement is generous inside its perimeter and hard-stopped outside it:

• Free bank transfers within Switzerland and Liechtenstein in all 13 supported currencies
• Free SEPA transfers in EUR
• CHF 4 flat for transfers in other currencies within the SEPA area
• Not supported at all for transfers outside the SEPA countries

Yuh warns explicitly that intermediary banks may deduct a further CHF 10 to CHF 50 on cross-currency payments, an amount it does not control and cannot predict. Withdrawal limits on the card run to 10,000 per month and 1,000 per day in the account's main currency.

On tax, the account behaves as a Swiss one. Swissquote Bank acts as a Swiss paying agent: it deducts the 35% Verrechnungssteuer on Swiss-source income and issues free withholding-tax statements where you have received dividends, plus free annual statements, portfolio performance reports and interest statements. Swiss residents can buy an eTax statement for CHF 25 that imports directly into cantonal tax software, and the pillar 3a certificate is issued by mid-January.

The point that matters most for cross-border users: Yuh does not settle German Abgeltungsteuer or Austrian Kapitalertragsteuer. It is not a German or Austrian paying agent, so no tax is withheld at source, no Jahressteuerbescheinigung is produced, and a German or Austrian resident must declare every dividend and gain themselves — Anlage KAP in Germany, and the Austrian equivalent for KESt-frei accounts. For a German investor used to a domestic broker handling all of this automatically, that is a real annual burden that easily outweighs a few francs of commission difference.

Research is the weakest part of the offering and Yuh does not really pretend otherwise. There is no stock screener, no fundamentals database, no analyst estimates, no consensus price targets and no house research desk. The public site embeds TradingView widgets to display prices for shares, ETFs, cryptocurrencies, Themes and bonds, which is exactly the level of information the product provides: a chart and a price. If you intend to select individual stocks on evidence, you will do the analysis somewhere else and place the order here.

Education is better and clearly aimed at the audience. YuhLearn covers the basics — what an ETF is, why dollar cost averaging works, how a pillar 3a account is taxed — in the same friendly register as the rest of the brand. The recurring-investment feature is itself educational in effect: it nudges people towards a monthly plan rather than towards discretionary trading, which is the right nudge for a first-time investor. There is no options curriculum because there are no options, and no demo account to practise in.

Support is free across every channel Yuh offers: phone, in-app message and in-app chat, all listed at no charge on the pricing page, in German, French, Italian and English. Yuh publishes no 24/7 or 24/5 commitment, so plan on Swiss business hours. The company's stated reason for keeping fees low — "we like to keep the Yuhniverse digital only, Yuh doesn't have any subsidiaries or bank counters" — is also the reason there is no branch to walk into.

Community sentiment is strong, particularly in the app stores, where Yuh has built a following among younger Swiss users who came for the free card and stayed for the investing. The recurring complaints in that feedback are the ones this review has already flagged: the FX markup, the absence of a web interface, and 0% interest on cash held in saving projects.